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Start-Up Coaching

Overview

Death of the Fox Brewing (DOTF) opened in Clarksboro, New Jersey in 2017 as the first brewery to serve coffee and beer in New Jersey. I was hired to develop and run the coffee program.

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Approach

I started working with DOTF at the start of the construction phase, which was critical in identifying coffee-specific workstation needs. After making some preliminary recommendations on equipment, supplies, and menu, we got work on staffing and operational tools.

· Hired and onboarded a staff of ten 
· Developed and executed an Orientation, Customer Service, and Barista training programs
· Trained Manager on staffing and operational tools
· Costed and priced coffee menu
· Set up vendor accounts and order guides
· Implemented weekly prime cost budget

Results

As intended, coffee became an integral part of the DOTF business model. In 2020, DOTF took coffee to another level and launched a roasting operation. DOTF has a 4.5 star rating on Google, 4 stars on Yelp, and 5 stars on Facebook.

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Client Review

“Angela was absolutely critical in the launch of Death of the Fox Brewing Company, the region's first brewery and coffeehouse! Angela came in at a critical time as we were developing our operational business plan, interviewing and hiring staff, developing success metrics, and executing a thorough training program for our supervisors and baristas. Her deep knowledge of the restaurant and service industry allowed us to focus on our back house operations while Angie took control of the front of the house. We have now been open a year and it was very successful, in part due to Angie's talents. Now we are re-engaging her to optimize our operations so we can take it to the next level in year two! Thank you, Angie for helping drive our success!”

– Chuck Garrity, Owner, Death of the Fox Brewing

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I'm here to help!

Opening a new restaurant or keeping one going can be tough. I know – I did it for 12 years.